STICK TO YOUR UNIQUE MESSAGE
Article by Andy Horry
As a content creator it's tempting at times to dilute your content to cater to more people but it's not necessary.
The reason people do that is to either get more approval in the form of likes and positive comments in agreement with them or in order to reach a bigger audience.
They think that the more people they reach the more impact they will have but is that really how it works?
I wouldn't say so.
If you help the people you are specifically coded to help, that's going to be way more powerful.
Then they are going to help all the people they are coded to help which will create a ripple effect.
If your focus is too wide there's less chance you will create those ripples.
Your impact doesn't stop with your followers. The impact they have on the world is possible because of you and the impact of their clients is possible because of them and so on.
It's better to have 10 coded clients than 1000,000 followers who only like the fake you who caters to everyone.
Those 1000,000 followers won't even feel passionate about you either. They aren't going to be anywhere near as hardcore as your soul people because they will be following you for the wrong reasons.
Your coded brothers and sisters are waiting for you. Are you going to keep them waiting? or honour YOUR unique message today?